Logic and evidence suggest that AI “music” could begin flooding streaming platforms sooner rather than later, likely releasing through “fake” or “virtual” artist profiles.
Looking forward to the whole of 2023, it’ll be interesting to follow the impact of these points, the steady stream of new music on Spotify and competing services, and, perhaps most importantly, the pernicious effect of “songs” created by artificial intelligence. “Some agreements contain obligations on the music streaming service to ensure that a major’s share of tracks within some playlists broadly corresponds to its overall share of streams,” the CMA spelled out. Spotify execs have publicly acknowledged their company’s close collaboration with Universal Music on promotional initiatives, and the UK’s Competition and Markets Authority (CMA) in a November of 2022 report touched upon the Big Three’s far-reaching influence on key platform-curated playlists. Similarly, acts signed to Universal Music Group, which still possesses a stake in Spotify, have released six of the 10 most-streamed songs on the service.
Also worth highlighting is the sizable listenership gap between “Shape of You” and “Blinding Lights,” each of which boasts substantially more Spotify streams than third-ranked “Dance Monkey” (2.73 billion on-platform streams) and fourth-positioned “Someone You Loved” (nearly 2.60 billion on-platform streams), and the list’s other songs.
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